Wednesday, September 11, 2013
Okay So Maybe You Can Get Rich in Beer
Although it will take a lot of hard work, good publicity and marketing skills, considerable luck, and well, maybe it would help if you started nearer to the start of the craft beer renaissance. You can tick all of those boxes for Jim Koch founder of Sam Adams, whose recent stock gains have made Jim a billionaire at least on paper.
Closer to home, one can only wonder how well Gary Fish is doing. He built Deschutes from scratch and it remains a privately held concern, but one that appears to maintain healthy growth.
But as Jim Koch mentions in the article, getting rich is not (or shouldn't be) the point. Having fun and enjoying what you do is.
Most craft beer businesses are built around creating a sustainable local business but there are some, like Ninkasi to name the fist brewery that pops into my head, that are build on raid growth and expansion. As beer is a large economy of scale business, that is the one way to make it to the 1%. Or in Jim's case the .1%.